Pink Shirt Day aims to raise awareness about the harmful effects of bullying and promote kindness, empathy, and inclusion. It also serves as a reminder to individuals and communities to take a stance against bullying, promote positive social interactions, and foster a culture of acceptance and understanding. Participants are encouraged to wear pink shirts as a visible symbol of their commitment to creating a more compassionate and respectful environment, free from bullying.
Since its inception in 2008, net proceeds of over $2.55 million have been distributed to support youth anti-bullying programs in B.C. and throughout Western Canada.